I hope TV3 asked Sony for permission to rip off their commercial. Over on Kotaku and Buttonmasher they have, what would appear to be, the NZ company TV3 blatantly ripping off a Sony ad. You know the ad with Dai Henwood and the Monday night movie ad. Actually no more from me I have copied Buttonmasher's post below and you can read it and watch the videos on their website here. (cheers guys)
As raised in the forum discussion last week, TV3 are obviously lacking in the original ideas department. The TV3 produced ad; “Something Big On Monday Night”, showcases a montage of clips from upcoming movies. This ad both looks and sounds remarkably similar to the one produced by Sony for the PlayStation 3, “It Only Does Everything” campaign. Imaginary PlayStation spokesperson Kevin Butler is replaced by Dai Henwood, a comedian and television personality.
