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Kinect Launches
Date: 18.11.2010
Posted by Fadda05NZ.
Revolution in entertainment launches in NZ with Kinect™ for Xbox 360®
Microsoft brings controller-free entertainment to New Zealand today with Kinect for Xbox 360 launching at retailers in time for Christmas.
Predicted to be one of the most significant consumer electronic product launches in history, Kinect’s world first technology features a revolutionary sensor which enables full body play for the first time.
Instead of using a traditional controller and pressing buttons, the player’s full body is captured by the Kinect sensor, enabling their movements and gestures to control the action.
By freeing people from the boundaries of a controller, Kinect brings entertainment to life in extraordinary new ways, getting people off the couch and using movement they intuitively know in real life to interact with the game. See a ball? Kick it. Control an HD movie with a wave of the hand. Want to join a friend in the fun? Simply jump in.
“This is the most transformative product launch in the history of our business,” says David McLean, General Manager of Xbox, Microsoft Australia and New Zealand.
Microsoft has already sold one million Kinect sensors worldwide in the 10 days since its US launch on November 4, on track to reach its forecast of five million units to be sold worldwide prior to Christmas.
“Kinect has incredible appeal to people of all ages, especially those who have never before picked up a controller. Additionally, when we combine Kinect with our Xbox LIVE capabilities, games and movies are all available on demand†, at the wave of a hand,” says Mr McLean.
“There’s no question Kinect will be one of the most sought after gifts this year – retailers are even re-configuring their stores for Kinect and investing to ensure they can meet demand. Kinect is flagged as one of their big-sellers these holidays,” added Mr McLean.
With 19 games available by Christmas, including Kinect Adventures, Kinect Sports, Dance Central, Your Shape: Fitness Evolved, Harry Potter and the Deathly Hallows, and Kinectimals,* Mr McLean predicts living rooms across New Zealand will soon be transformed into fitness rooms, dance clubs and sports stadiums.
“Given our complete product offering, including Kinect, Xbox LIVE and a great line up of blockbuster games, we are thrilled that Xbox can now become the ultimate entertainment experience in the home, bringing families together this Christmas,” concluded Mr McLean.
Current Xbox 360 console owners1 in New Zealand can purchase the Kinect sensor for NZ$229.00 (RRP)** packaged with the Kinect Adventures game.
Additionally, new customers to Xbox will have an all-in-one opportunity to jump in with a new offer from participating retailers for NZ$499.00 (RRP)** featuring:
· The all new Xbox 360 4GB console
· Kinect sensor
· Kinect Adventures game
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